Since 1996, Home Instead Senior Care
has been a trusted source of home
care for San Francisco Bay Area seniors.
Home Care Near You
Home Instead CAREGivers are ready to help seniors live independently - allowing them to enjoy the day - to - day activities they have come to count on.
News and Resources
- Home Instead awards grant to California food bank
- Genworth 2013 Annual Cost of Care Survey: Nursing Home Costs Up, At Home Care Prices Remain Relatively Flat, 70% Choose lower cost in-home care options
- Join Home Instead Senior Care for this day-long seminar with Teepa Snow
- Home Instead Senior Care® Named Top Franchisor of the Year
- Reasons Seniors Hang On to Stuff
- Dementia Updates with Teepa Snow
- Frequent Mental Lapses May Precede Alzheimer’s
Caring for Seniors in the San Francisco Bay Area Since 1996
Home Instead Senior Care is the trusted source of home care for Bay Area seniors and is referred by hundreds of health care, medical and social service organizations throughout the Bay Area. Since 1996, we have helped thousands of clients live independently - allowing them to enjoy the day-to-day activities they have come to count on.
Our professional CAREGivers provide one-on-one, non-medical assistance - helping seniors feel safe, more confident, and less isolated wherever they consider home. All CAREGivers are thoroughly screened, extensively trained, insured and bonded, and matched to your preferences. Our friendly team is dependable and quick to respond to your needs from a few hours-a-day up to 24 hours - seven days-a-week, including weekends and holidays.
We are locally owned and operated, serving seniors in the North and Mid Peninsula region with offices in San Bruno and San Mateo, serving the Central Contra Costa County area with an office in Walnut Creek and Eastern Contra Costa area with an office in Antioch.
Martie Cruz, Managing Director and Franchise Owner
Home Instead Senior Care
San Bruno, San Mateo and Walnut Creek
Martie Cruz’s path to becoming a Home Instead Senior Care franchise owner was spurred by a combination of solid family values, successful sales experience and a fateful trip to a bookstore.
After witnessing her mother’s reaction to a temporary stay in a convalescent rehab, Martie vowed to keep her memory alive by working tirelessly to make sure seniors get to stay in their houses. Martie’s career as a thriving real estate agent in Northern San Mateo County also gave her exposure to seniors residing in board-and-care facilities. She frequently encountered individuals who voiced their desires to live in their own dwellings.
Soon enough, Martie stumbled upon a Home Instead Senior Care magazine article one day while browsing for books. She calls it, “Love at first read. I knew I was destined to cross paths with Home Instead Senior Care, it was an infinite intelligence call.” So, Martie quickly set out to become part of the Home Instead family, equipped with a passion for franchises, sales know-how and vast knowledge about seniors. Her business has been growing since 1996.
Martie continues to honor her mother through her franchise’s Grand GIVEBack and Hand in Hand programs
Dora Salvana, Executive Director
Originally from Leyte, Philippines, Dora has been with Home Instead Senior Care since 1997 as a CAREGiver and now serves as Executive Director. Dora was drawn to HISC by its dedication to the growing need for quality seniorcare, as well as the drive and leadership of owner Martie Cruz.
"She's a motivator and a mentor to me and the rest of the team," said Dora."She insists on cultivating trust, compassion, love and positive attitudes.There's never a dull moment working for HISC."
Dora, who holds a Bachelor of Science in Community Development degree, has a background in government - working as a business tax assessment officer and municipal counselor in the Philippines.
She enjoys the "closeness, craziness, laughter and good times" at HISC, finding great rewards in interacting with CAREGivers. Dora also has two sons and she loves to read.
Elizabeth (Beth) Acevedo, General Manager
Since February 2005, Elizabeth has served as Quality Care Manager where she puts her passion for making a difference in seniors' lives to work.
"This job is so rewarding in so many ways," she said. "Sometimes it's the smallest things - like a client simply smiling at me and reaching out to hold my hand."
Before moving to California, Elizabeth managed a clinical laboratory for nearly 18 years in her native home of San Salvador, El Salvador, Central America. She has a Bachelor's Degree from Instituto Cervantes in San Salvador and an English as a Second Language degree from Centro El Salvador.
In her spare time, Elizabeth likes to watch TV, take in a movie or relax with a good book.
Josie Vicera, Customer Service Manager
Josie was drawn to Home Instead Senior Care because of the company's worldwide reputation for quality senior care, and its commitment to seniors, staff, CAREGivers, and the community.
"We're a family here," said Josie, a native of the Philippines and Client Care Manager at HISC. "Our mission is to enrich the lives of seniors and that goes beyond caring for them at home. We give back through several senior community service projects including the "Hand in Hand" program and "Be a Santa to a Senior."
Josie began with HISC as an administrative assistant in October 2000, later serving as Community Service Representative and then Staffing Supervisor at the Oakland HISC office. She has a Bachelor of Science in Physical Therapy degree.
Josie is married and has two daughters. One day a week, you'll find her throwing strikes for Monday Mixer bowling league.