Richmond, VA (April 9, 2013) - In its 10th year, the Genworth (NYSE:GNW) 2013 Cost of Care Survey
shows a continued upward trajectory when it comes to the cost of obtaining long term care services. The
cost of receiving care in a setting such as an assisted living facility or nursing home is dramatically
increasing, while the cost to receive care at home through homemaker services or a home health aide is
rising at a much more gradual pace.
"There are many factors that go into rising care costs, from the number of available skilled professionals
to real estate prices," said Pat Foley, president of distribution and marketing for Genworth. "If you look at
national private nursing home costs over the past 10 years that we've done this study, the median annual
costs have gone up from $65,200 to $83,950, increasing at more than four percent a year. The better news
is that costs for homemaker services and home health aides have remained almost flat. Since 70% of
Genworth’s first time long term care claimants choose in-home care, these costs have remained more
Nationally, the 2013 median hourly cost of homemaker services and home health aide services is $18 and
$19 respectively. Homemaker costs have risen just 1.4 percent since 2012 and 0.8 annually over the past
five years. Home health aide services have risen 2.3 percent since 2012 and 1.0 percent annually over the
past five years.
The costs to receive care in an assisted living facility are rising much faster. The median annual cost for
care in an assisted living facility is $41,400. This represents an increase of 4.6 percent since 2012 and a
4.3 percent annual increase over the past five years. The comparable cost for a private nursing home room
rose 3.6 percent from 2012 to 2013, to $83,950, or 4.5 percent annualized over the past five years.
Bob Bua, vice president of Genworth and business leader of its wholly owned subsidiary, CareScout,
explains, “Since we first did this study, we have seen a steady move away from traditional nursing home
care to less expensive options that include in-home care, assisted care facilities and adult day care. In
addition to being the kind of care most people prefer to receive, the difference in the relative cost of these
services versus private residential nursing care can be dramatic.”
“We have never met a person who did not prefer to have care in their own home,” said Roger Baumgart,
chief executive officer, Home Instead Senior Care, one of the nation’s leading providers of home care
services for seniors. “It’s encouraging to see that home care costs have grown more slowly compared to
full service residential long term care expenses. The vast majority of Americans want to age in their own
homes, but sometimes there are physical or cognitive issues that can make that difficult. Every day, we
see the emotional and financial challenges that seniors and their caregivers and families face in making
decisions about care. Genworth’s Cost of Care survey provides a wealth of data to help families work
through the costs and begin the planning process for how they will care for their loved ones,” said
Regardless of the kind of care a person might receive, it remains critically important to make a plan.
Wendy Boglioli, Genworth’s national spokesperson, offers several tips on beginning the planning process:
- “First, close the Care Knowledge Gap. The more a person knows about the cost and impact of long
term care choices, the more apparent it will become to start planning today.
- Second, Build a Team. Just as a football head coach surrounds himself with savvy coordinators
who are tasked with specific coaching duties, consumers should bring in outside professionals to fill in
the long term care gaps.
- Third, Put It In Writing. It isn’t just identifying where the money is coming from. The plan should
include a hardcopy and an electronic version of who your team is, their roles and contact information.”
- Consumers can find out what the cost of care is in 437 regions across all 50 states by visiting
Genworth’s Cost of Care website.
- Genworth’s Let’s Talkwebsite offers tips for initiating conversations about long term care and
financial planning with loved ones.
- Join Genworth’s national spokesperson and Olympic Gold Medalist, Wendy Boglioli, for
discussions on being Financially Sound, Physically Strong at AskWendyB.
- On Genworth Celebrates Caregivers Facebook page, caregivers can have their questions about
caregiving challenges answered by a professional care advocate.
- Genworth’s Caregiver Support Resource helps families make informed choices about long term
About Genworth's 2013 Cost of Care Survey
Genworth’s Cost of Care Survey is the most comprehensive study of its kind, covering nearly 15,000 long
term care providers nationwide. The survey includes 437 regions which cover all Metropolitan Statistical
Areas defined for the 2010 U.S. Census. Genworth annually surveys the cost of long term care across the
U.S. to help Americans plan for the potential costs associated with the various types of long term care
available in their preferred location and setting. CareScout®, part of the Genworth Financial family of
companies, has conducted the survey since 2004. Located in Waltham, Massachusetts, CareScout has
specialized in helping families find long term care providers nationwide since 1997. Genworth’s 2013
Cost of Care Survey was conducted during January and February 2013.
About Genworth Financial
Genworth Financial, Inc. (NYSE: GNW) is a leading Fortune 500 insurance holding company dedicated
to helping people secure their financial lives, families and futures. Genworth has leadership positions in
offerings that assist consumers in protecting themselves, investing for the future and planning for
retirement -- including life insurance, long term care insurance, financial protection coverages, and
independent advisor-based wealth management -- and mortgage insurance that helps consumers achieve
home ownership while assisting lenders in managing their risk and capital.
Genworth has approximately 6,300 employees and operates through three divisions: U.S. Life Insurance,
which includes life insurance, long term care insurance and fixed annuities; Global Mortgage Insurance,
containing U.S. Mortgage Insurance and International Mortgage Insurance segments; and the Corporate
and Other division, which includes the International Protection, Wealth Management and Runoff
segments. Products and services are offered through financial intermediaries, advisors, independent
distributors and sales specialists. Genworth Financial, Inc., headquartered in Richmond, Virginia, traces
its roots back to 1871 and became a public company in 2004. For more information, visit genworth.com.
From time to time, Genworth Financial, Inc. releases important information via postings on its corporate
website. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic
email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information
is found under the "Investors" section of genworth.com.